It's More Fun In The Philippines 2012

“It’s More Fun in the Philippines” is the slogan of a tourism campaign launched by the Filipino government in January 2012. Mainly due to its similarity to the 1951 Swiss tourism slogan “It’s More Fun in Switzerland,” the phrase has since become a subject of captioned parodies.

The slogan “It’s more fun in the Philippines” was developed for a campaign by ad agency BBDO Guerrero/Proximity Philippines for the Philippines Department of Tourism. The website itsmorefuninthephilippines.com